Local SEO is ideal for businesses that want to be found within a specific location. now you could be a bricks and mortar business actually has a physical address in a specific location or it could be that you’re a service business and that you provide a service to people who live within a specific location.
1. Local SEO Keywords
So the first tip is that with local SEO keywords that actually have the location in them are actually really important because these are the kinds of keywords that people often search with so whereas.
If you had a blog and you were writing stuff about weight loss then there’s thousands and thousands of keywords that people could be searching with.
If they’re looking for information about weight loss but if you’re a plumber and you’re in Brisbane then a huge percentage of the people who are searching will only search with a couple of different variations of keywords which might be plumbers Brisbane.
Brisbane plumbers so there’s very specific keywords that the majority of people search with and so in local SEO finding what those keywords are is really important and so that’s where you can use tools like the Google Keyword tool or using the auto predict function in Google to find the things that people are actually searching for.
2. SEO Titles
The next tip is that once you’ve actually found those keywords that people are searching for you want to make sure that you’re putting those into what’s called the SEO title on your website so this isn’t like necessarily the page title it’s the thing that you actually see when you do searches in Google the SEO title when you’re doing searches in Google.
It will come up as blue or purple and so you want to make sure that you’re putting that SEO title somewhere in the back end of the website so if you’re not sure how to actually modify the SEO titles on your site or even if your site is programmed to be able to have SEO titles.
3– Google My Business
So the next thing you want to do is set up a Google my business page so this will enable your business to show up in Google Maps which is great obviously if it’s a physical location business but it also massively improves the look of your profile when people actually search for your business name also having one of these listings enables you to show up in what’s called the local pack.
Where there’s usually three different businesses that they will show when somebody does a search for a kind of business in a specific location so the next tip is about the contact us page on your website is you want to have your business name your address and your phone number on the contact us page of your website.
Now there’s some special schema mark-up that you can also do for a local businesses but at the basic level you just want to make sure that that information is at least on your Contact Us page.
4- Business NAP
The next tip is that in the footer of your website you should also ideally have your business name your address and your phone number and also a list of areas that you cover which might be specific States or it might be suburbs or other localities if you cover 50 different suburbs and you really want to list those all those 50 suburbs in the footer because that would look a bit ridiculous but maybe put your top 10 there or something because that will massively impact your ability to rank for every single keyword on your site for that particular location if it’s in the footer of the website.
It also just helps people because when they come to your website they want to make sure that they’re finding somebody who can service them in the location where they’re at.
5– Business Directories Listings
The next tip is to list yourself in business directories so most of the local businesses that we work with are the kind of businesses that traditionally in the past before the internet would have listed themselves in the Yellow Pages they’re the kind of businesses aren’t necessarily going to get word-of-mouth referrals they’re the kind of businesses that people would have gone to the Yellow Pages to look for and now they going online to look for them instead now online there is also the Yellow Pages online.
6- Website Blog
The next tip is to have a blog on your website which is pretty easy in some systems but can actually be quite difficult in other systems but ideally you don’t want a separate blog you want a blog that is within your website on the same domain name.
That’s it for local business SEO tips!