Exhibitions are a great place for a face to face marketing. Face to face marketing has many of its own benefits; this is the reason that many companies make efforts to attend exhibitions and trade shows.
An exhibition or a trade show is a place where other b2b partners and many visitors are engaged in a networking environment to buy products and services, this technique of face to face marketing might be beneficial for your business.
And of course, to exhibit your product or brand you need to design exhibition stand. Following description is to give you an insight about an exhibition stand’s design basics.
How Should An Exhibition Stand Look Like?
Size and Style
The style and the size of your exhibition stand ideas UK must be perfect to fit your needs and requirements. There is a wide range of stands to choose from, like pop up stands, banner stands etc. some larger stands also might be bespoke or in shell form.
You may also go for a well-designed custom-built exhibition stand that meets your requirements and needs. Some stands are large enough and provide space for private meetings. This may be helpful as sometimes on-site meetings become necessary.
This is another aspect that one must consider to design an exhibition stand. The facilities and accessories must be carefully considered. How much space do you need?
For example if you are going to have a visual display with a laptop you must consider the space required to lay your cables.
Another thing that is most important is to facilitate your visitors or clients by offering them more space and room for buying and moving around the stand.
Buy a stand that is easy to reuse. Make sure it is re-useable once you spend money on the exhibition stand. When you buy one go for the designs that are flexible and easy re-useable.
There are many bespoke exhibition stands or small stand design that allows you to change the display and graphics. They are versatile and easily folded up and carried. Once they are dismantled they still can be assembles up again for reuse.
Graphics and Artwork
This is one of the most important parts of your bespoke exhibition stand, as it is the feature of your stand that allows the visitors to be attracted to your product. It is a major part of what you are going to display on the stand, it represents your business image.
It is a good idea to make the graphics and the artwork custom made which is according to your needs and requirements. The graphics that you use must match with your product. They must be able to attract the visitor in a single look.
Exhibition kits provide all items under single roof. These are an excellent solution for many companies, as all of their items can be displayed in a single exhibition. It is good instead of buying a separate plinth, or a banner or a literature stand.
Be A Presenter
Contact the exhibition organizers and request for the opportunity to conduct a presentation at the event. There are usually few presenter spots so you should do this earlier.
Being a presenter will draw attention towards your exhibition stand because you will be listed in the event program.
The presentation itself will be a crowd puller and you will have the opportunity to promote your company to the viewers of the presentation and to those that linger around after you have finished.
Select Your Exhibition Booth
Selecting the spot for your exhibition booth earlier is important because its location is correlated to the level of success it achieves.
Prime locations include stalls near the main entrance, the ones at the end of aisles or corner booths and those located in the central area of the exhibition hall.
If you leave it too late, you might be assigned a booth that will not get much traffic simply because of its location.
Place An Order for Giveaways
Deciding early about the types of giveaways your trade show booth will have carries a few advantages as you need to implement creative ideas for exhibition stands.
You have the time to make appropriate choices out of a large number of giveaway options, and you can incorporate them into your display. When you have sufficient time, you may have to pay less to the manufacturer or supplier as opposed to a rush order.
Prepare the Literature
Work with your graphic designer or exhibition stand company that provides a complete solution in preparing the content and graphics for your business cards, handouts and flyers and get them printed. The literature is an important essential element of any successful trade show booth. All these materials may take a few weeks to be prepared, so start working early.